7 C's OF DIGITAL MARKETING 

1. Content 2. Customer 3. Context 4. Community 5. Convenience 6. Coherence 7. Conversion

1. Content

Creating valuable, relevant, and consistent content to attract and engage the audience.

2.Customer

Understanding the target audience, their needs, behaviors, and preferences.

3.Context

Ensuring the content is contextually relevant to the platform and the audience’s current situation or needs.

4.Community

Building and nurturing a community around the brand, fostering engagement and loyalty.

5.Communication

Establishing two-way communication channels between the brand and its audience.

6.Consistency

Maintaining a consistent brand message, voice, and experience across all digital channels.

7.Conversion

Optimizing the user journey to convert prospects into customers, focusing on measurable goals and outcomes.