A type of advertising that connects with clients using the internet and other digital technologies is known as digital marketing, sometimes known as online marketing. Digital marketing uses computers, mobile devices, social media, search engines, and other digital channels instead of conventional forms of media like print, radio, or television to reach customers wherever they are most likely to be.
Learn everything there is to know about digital marketing, its processes, and how to enter this field of work.
What is digital marketing?
Digital marketing makes use of the internet and digital technologies like computers and smartphones to connect with clients. And smartphones. It involves a series of processes that interact with clients at every point of the purchasing cycle, rather than just posting a sponsored Instagram ad to boost sales.
Email, social media, advertising, and multimedia messaging that travels through mobile and the web are all examples of digital marketing. More people are joining them every day, and there are currently more than 60 percent of the population is online worldwide Because of this, businesses are already growing their digital marketing expenses by massive amounts while pulling back on regular marketing.
5 types of digital marketing (with examples)
Through a variety of strategies, digital marketers connect with new clients. The following digital marketing strategies continue to be some of the most common and successful ones being employed today by businesses of all sizes.
1. Search engine optimization (SEO)
The goal of search engine optimization (SEO) is to raise the visibility of online content on search engines like Google and Bing. If you’ve ever used Google to search, you’ve probably seen that even an easy question can produce millions of results. You probably don’t even read the following page after the first few suggestions.
Digital marketers utilize SEO to make sure that interested buyers locate their products or services online in such a congested industry. The following are a few types of SEO strategies:
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- Producing useful information that responds to the searcher’s intent.
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- Using keywords to make it easier for search engines to find relevant content.
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- To help material reach its intended audience, employ long-tail keywords (particular search terms).
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- Making certain that information loads quickly and is compatible with mobile devices.
2. Content marketing
Through original material like blogs, articles, and newsletters, content marketing connects target audiences. It is frequently done by using content that appeals to a certain target to increase brand awareness.
Various digital media channels offer different options for content marketing, including:
- Informative articles and blogs
- Original videos
Podcasts - Newsletters (like Sub stack, Medium, or LinkedIn)
3. Email marketing
Marketers alert prospective customers to specials, discounts, and products by sending timely emails to huge groups of people who have joined their contact list. Email marketing has a significant impact: When done wisely, it can generate an average return on investment (ROI) of 4,200 percent for every dollar spent.
Email marketing examples that are often used include:
- Emails sent at specific times to increase awareness of the brand around the holidays
- Emails sent in bulk that alert users to upcoming sales events
- Personalized offers and communications are sent via targeted emails to select recipients on a mailing list.
4. Pay-per-click (PPC) advertising
In the pay-per-click (PPC) advertising model, an advertiser compensates a publisher each time one of their adverts is clicked. Typically, the publisher is the owner of a website, a search engine, or a social media site like Facebook or Instagram.
PPC advertising examples that are typical include:
- Web content that is covered on both sides or at the top of the page by banner ads.
Adverts on social media that appear in a certain audience’s newsfeed. - Adverts that appear after entering a certain keyword through a search engine like Google
5. Social media marketing
Social media marketing is a type of digital marketing that uses social networks like Twitter, Instagram, Facebook, and TikTok to connect with consumers. Whether through computers, mobile devices, or mobile apps, social media offers the chance to connect with a broad—and targeted—audience of potential consumers.
Examples of social media marketing include:
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- Videos shared on social media as a part of a larger campaign, like this music video with an 80s theme made for the holidays by the peanut firm Planters
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- Instagram posts that embody a brand’s personality, like Patagonia’s account with a lot of nature photos
Digital marketing salary and job outlook
Because it gives brands the chance to connect with the billions of people who use the internet and social media today, digital marketing is a booming industry with a growing effect.
According to the Indian Bureau of Labour Statistics roles in advertising, promotions, and marketing management are expected to increase by 10% on average between 2021 and 2031. As of March 2023, Glassdoor expects that the average yearly pay for a digital marketing manager in India will be $50,179.
How to become a digital marketer
Digital marketers need to be knowledgeable about digital technologies, business, communications, and marketing. You will require creativity, strategy, and analytical skills.
Having a bachelor’s degree in business or communications is preferred by many employers, but if you have the relevant abilities, you don’t always need one. Candidates who completed an internship while in school are in a better position.
Skills needed in a digital marketing career:
- Communication
- Collaboration with
- designers, strategists, and product developers
- Creative thinking
- Data analysis and familiarity with data analytics
- Social media marketing
- Content creation
- SEM/SEO and CRM tools
