Google My Business is the easy-to-use tool by Google for BUSINESS and ORGANISATIONS to manage online profiles across Google. Google has announced that they have now simplified their naming from ‘ Google My Business ‘ to ‘ Google Business Profile ‘. i.e. Google My Business has changed its name now.
Google Business Profile
With Google Business Profile it is now easier to finish confirmation or resolve different issues with your Business Profile, you can easily claim and verify your Business Profile directly from Google products you already use. Create your Google business profile here.
Key features of Google My Business
Business Profile
You can establish and manage a comprehensive business profile on GMB that has all the details customers need to know about your company, including name, address, phone number, website URL, operating hours, and a brief description.
Map Listing
Your business location is displayed on Google Maps, making it easy for customers to find you and get directions to your physical location.
Customer Reviews
Customers can rate and evaluate your company on GMB. To increase credibility and trust, you can respond to reviews, interact with customers, and address feedback.
Photos and Videos
You can highlight your offerings and build a visually appealing profile by uploading high-quality pictures and videos of your company, goods, team members, and services.
Posts
GMB enables you to make postings with updates, specials, occasions, and deals. These updates show up on your company page and may aid in gaining new clients.
Q&A Section
Customers can ask you questions about your company, and you can answer them immediately, giving them useful information and cultivating trust with new clients.
Messaging
Customers can message your company directly through the GMB platform using the messaging tool. This might be a practical way to respond to questions and offer customer service.
Insights
GMB offers insightful data on how people discover and use your company profile. The number of clicks, calls, website visits, and direction queries can all be seen in the statistics.
Booking Services
If you accept appointments or reservations, you may incorporate scheduling tools straight into your GMB profile to make it simpler for clients to make appointments.
Product Listings
GMB allows retail firms to highlight particular products in their profiles, complete with photographs, descriptions, and pricing data.
Attributes
To provide prospective consumers with more information, you might highlight particular characteristics of your company, such as if it is run by women, veterans, or LGBTQ+ people.
Special Hours
You can set special hours for holidays or special events, ensuring that customers have accurate information about your operating hours.
Google Posts
Using Google Posts, you can publish brief updates, deals, and events that show up on your business profile and can engage customers and increase website traffic.
Multi-Location Management
It is simpler to maintain consistent information across all of your locations if you have many GMB locations that you can administer from a single dashboard.
Google Messaging
From your GMB dashboard, you may activate messaging to communicate with customers.
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