Understanding SEO

– SEO (Search Engine Optimization) is crucial for improving your website's visibility on search engines. – It is divided into two main categories: On-page SEO and Off-page SEO.

On-page SEO

– Optimizes individual pages. – Key elements: Quality content, meta tags, URLs, internal links, and mobile-friendliness.

Off-page SEO

– Involves external actions. – Key elements: Backlinks, social media, guest blogs, and online reviews.

On-page vs. Off-page SEO

– On-page: Control over page elements; impacts site quality. – Off-page: External factors; boosts authority and credibility. – Both are essential for top rankings and traffic.