Imagine you own a pizza shop. You want to show your ads to people looking for pizza, right? That's where keyword matching comes in!
There are different types of keyword matches: * Broad Match: Like a wide net, it catches many searches related to your keyword (e.g., "pizza near me," "best pizza in town," "cheap pizza"). * Phrase Match: More specific. Your ad shows for the exact phrase or close variations (e.g., "order pizza online," "best pizza delivery"). * Exact Match: The tightest fit. Your ad ONLY shows for the EXACT keyword (e.g., [pizza delivery]).
Choosing the right match type is KEY: * Broad Match: Great for reaching a wider audience, but can sometimes bring irrelevant clicks. * Phrase Match: Balances reach and precision. * Exact Match: Ensures your ads show to highly targeted searches.
Experiment and refine! Track which keywords and match types perform best. Adjust your campaigns to maximize your budget and get the most clicks.
By mastering keyword matching, you can: * Reach the right customers * Increase your click-through rates * Boost your conversions (like sales or leads) * Get the most out of your Google Ads budget